YOAST / ALTERNATIVE
https://ads.google.com/home/tools/keyword-planner/
https://pagely.com/blog/yoast-seo-alternatives/
https://wordpress.org/plugins/all-in-one-seo-pack/ | https://theseoframework.com/ – | https://www.seopress.org/ (works with twitter well)
https://wordpress.org/plugins/broken-link-checker/
https://wordpress.org/plugins/meta-tag-manager/
https://searchfacts.com/seo-framework-vs-yoast/
https://www.seopress.org/seopress-vs-yoast/
While there’s certainly nothing wrong with Yoast SEO, you should never forget that there are plenty of viable Yoast SEO alternatives with their own unique twists to offer.
SEOPress offers neat features like WooCommerce integration, advanced Google Analytics options, backlinks, and more.
The SEO Framework offers a lightweight SEO interface with a new way to analyze your content.
SEOPressor has tons of advanced analysis options, especially when it comes to on-page SEO.
And All in One SEO offers a solid, modular approach to SEO, but without the analysis.
Many of these plugins also include import/export tools to help you move between different SEO plugins – so even if you started out on Yoast SEO, you still have an option to move to one of these alternatives if it piques your interest.
Tools
https://wordpress.org/plugins/broken-link-checker/
https://search.google.com/search-console?resource_id=sc-domain%3Athesword.com
https://www.wpbeginner.com/beginners-guide/google-search-console-ultimate-guide/
https://www.semrush.com/lp/sem-7/en/ – https://seranking.com/ – more affordable alternative
https://online.seranking.com/admin.dashboard.html
– set this up for www.thesword.com