SEO OVERVIEW

Set Up

• Analytics / Tag Manager / Search Console
• list of all places registered
• all keywords plan
• testing / info tools
• HOST
• SEARCH CONSOLE
  //search.google.com//
• ANALYTICS
  //analytics.google.com/a

Tools

• Yoast
  //yoast.com/wordpress/plugins/seo/
• The SEO Framework
  //wordpress.org/plugins/autodescription/
  Optimizes your site following white-hat SEO guidelines, as well as adhering to those implemented by WordPress and search engines.
  • Highly organized on post overview pages through color-coded guidelines.
  • Can generate critical SEO meta tags in any language, saving a lot of time.
• SEO PRESS
  //www.seopress.org/
  • Structured data types + schema.
  • Local business.
  • WooCommerce.
  • HTML Sitemap, yes, you read that right! Not just XML basic versions.
  • Google analytics integration + Cookie bar + Custom tracking + Stats in the dashboard (what more do you want?).
  • Advanced SEO options – it helps to clean the source code from unnecessary WordPress related lines of code in seconds.
  • Google News setup.
  • Dublin core.
  • Broken link monitoring, redirections, URL rewriting, and backlink checks via Majestic services straight from your WordPress panel.
  • White label (front end and backend as well).
  • Use it on unlimited sites.
• SEO ULtimate
  //pluginarchive.com/wordpress/seo-ultimate
  • Can automatically set up keywords.
  • Generates internal links on your site.
  • Automatically creates open graph for posts and pages.
  • Has a file editor that means you can modify robots.txt in the dashboard.

Testing

• isitwp – speed test tool
  //isitwp.com/free-website-speed-test-tool-for-wordpress/
• Millimetric.ai
  //v2.millimetric.ai/
• GT Metrix
  //gtmetrix.com/
  slow-wordpress plugins/ using gtmetrix to find slow cpu draining plugins
• Google Page Speed Insights
  //developers.google.com/speed/pagespeed/insights/
• Webpagetest.org
  – good comparisons
• Pingdom
  //tools.pingdom.com
• SemRush
  //www.semrush.com/projects/#3224407/view/
• Load Impact
  //app.k6.io/
  – Check impact of user load
• Uptrends
  //www.uptrends.com/tools/website-speed-test
  – regions / browsers / switch mobile + desktop
• BYTE Check
  //www.bytecheck.com/
  TTFB – checker

Running Tools

• SEMRUSH – writing assistant
  //wordpress.org/plugins/semrush-seo-writing-assistant/

  providing instantaneous SEO recommendations for optimizing content based on the qualities of Google’s top 10-ranking pages for your given keywords in a given location. It also offers:

  • A readability score and recommendations for improvement.
  • Target keywords and recommended keywords.
  • A tone of voice score to ensure writing is consistent with the desired level of formality.
  • Plagiarism help to make sure the writer has submitted original content.
  • Linking recommendations to check your links for possible errors and problems.
• SEO Pressor
  //seopressor.com/
  developed in accordance with the latest Google algorithm trends, unlike many competitors.
  • Useful over optimization feature: the plugin monitors if you are ‘over-optimizing’ on your site, which can lead to Google penalties.
  • Provides control over the way search engine crawlers go through your site.
  • Can add links and keywords automatically to reduce bounce rate.
• Wordlift
  Uses AI to help users grow their audience through more advanced SEO. The plugin has some excellent all-round features, including:
  • Automation of structured data markup through natural language processing and knowledge graphs.
  • WordPress SEO plugin for Google Analytics integration.
  • Tracking of content performance and provides optimization strategy through WooRank’s technology.
• Compress Images
  TinyPNG – //wordpress.org/plugins/tiny-compress-images/
  SQUOOSH – ://squoosh.app/
• SEO CHECKER TOOLS
  https://seranking.com/website-audit.html
  https://neilpatel.com/seo-analyzer/